Frequently Asked Questions
Email marketing management services are professional services that develop, implement and track email marketing campaigns. Email marketing management services deliverables include strategy development, copywriting, email design, reporting and more.
Email marketing management services are professional services that develop, implement and track email marketing campaigns. Email marketing management services deliverables include strategy development, copywriting, email design, reporting and more.
Sure, there are tons of emails sent to 5 billion existing email accounts every day. So, like any other content, brands need something to make their emails stand out from the rest. The first step to making your email stand out is to understand the various types of email you have in your pocket.
Be creative. Different types of emails appeal to different subscribers and can be tailored to users at different points in the customer journey.
The types of e-mails to create are:
- Newsletter
- Sales-related emails, such as promotions and abandoned cart notifications
- Branded e-mails, including welcome and retention campaigns
Always focus on quality over quantity. Instead of sending dozens of emails a week, learn to use A/B testing to increase the CTR on your email marketing every time you click send.
Yes, but that's not really what people mean when they ask this question. Their real question is, "Is it worth investing in an email marketing strategy for my company?". The short answer: email marketing is not dead. It's measurable, cost-effective and personal. That's why investing in email marketing is a great option for brands in any industry.
Most internet users prefer to contact brands by email - that's right! According to statistics, 70% of consumers prefer brand communication by email. Email serves as a tangible reminder for your brand in an area that many people check daily (or hourly). A solid email marketing campaign can keep your brand in the minds of potential customers without the hassle of making tedious phone calls, easily losing brochures and spending large online advertising budgets...
Here are some key metrics to keep in mind for your email marketing campaigns.
- Deliverability rate: How many emails reach your target audience's inbox? The delivery rate (or acceptance rate) counts the number of emails that are accepted by the receiving server, and the bounce rate measures the number of emails that bounce back to you.
- Open rate: How many of your successfully delivered emails were opened?
- Click-through rate: What percentage of users clicked on the links in the email?
- Bounce rate: How many email addresses on your list did not receive the message because the recipient's email server bounced it? The bounce rate is the hard bounce terms and the soft bounce terms.
At the beginning of 2022, the average open rate across all industries was 29.55%. Your open rate depends on many factors, including your industry, the creativity of your copy and even the subject line you write. You can also improve your open rate over time. People are starting to recognize your name in their inboxes, and experience tells you what works and what doesn't work for your customer base.
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